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Venus Optics has announced the release of the Laowa 9mm F5.6 FF RL, a lens that takes the title of the world’s widest rectilinear lens for full-frame camera systems.

The lens features a 135-degree angle of view and is constructed of 14 elements in 10 groups, including two extra-low dispersion elements. It isn’t one of Venus Optics’ ‘Zero-D’ lenses, but it features ‘very low’ distortion, which makes it a solid option for landscape, architecture and real estate photography.

A comparison photo showing the difference between a 15mm and 9mm focal length on a full-frame sensor.

In addition to the ultra-wide field of view, the lens also features an incredibly short minimum focusing distance — just 12cm (4.72”) and uses a five-blade aperture diaphragm. The lens measures 60mm (2.4”) in both length and diameter and weighs just 350g (12oz).

Below are a few sample images from Venus Optics:

The Laowa 9mm F5.6 FF RL is available in Leica M, Sony FE, Nikon Z and L-mount. This marks the first time Venus Optics has designed a lens for Leica M-mount and to celebrate the occasion, Venus Optics is releasing the M-mount version in black and silver varieties. the Leica M-mount version costs $900, while the Sony FE, Nikon Z and L-mount versions costs $800.

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Venus Optics has announced the release of the Laowa 9mm F5.6 FF RL, a lens that takes the title of the world’s widest rectilinear lens for full-frame camera systems.

The lens features a 135-degree angle of view and is constructed of 14 elements in 10 groups, including two extra-low dispersion elements. It isn’t one of Venus Optics’ ‘Zero-D’ lenses, but it features ‘very low’ distortion, which makes it a solid option for landscape, architecture and real estate photography.

A comparison photo showing the difference between a 15mm and 9mm focal length on a full-frame sensor.

In addition to the ultra-wide field of view, the lens also features an incredibly short minimum focusing distance — just 12cm (4.72”) and uses a five-blade aperture diaphragm. The lens measures 60mm (2.4”) in both length and diameter and weighs just 350g (12oz).

Below are a few sample images from Venus Optics:

The Laowa 9mm F5.6 FF RL is available in Leica M, Sony FE, Nikon Z and L-mount. This marks the first time Venus Optics has designed a lens for Leica M-mount and to celebrate the occasion, Venus Optics is releasing the M-mount version in black and silver varieties. the Leica M-mount version costs $900, while the Sony FE, Nikon Z and L-mount versions costs $800.

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Tamron's new 28-200mm F2.8-5.6 is a versatile zoom lens for full-frame Sony E-mount cameras. Well-suited for travel photography, it's compact, lightweight and fast/quiet to focus. Despite its petite design, the lens feels well built and should also hold up against the elements, fingerprints and grime thanks to a moisture-resistant construction and fluorine coated front element.

It may not be Tamron's most optically jaw-dropping piece of glass, but it seems more than capable of producing fairly sharp and pleasing results throughout the zoom range. Simply put, it's a great lens for a casual sunny afternoon stroll.

See our Tamron 28-200mm F2.8-5.6 sample gallery

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Tamron's new 28-200mm F2.8-5.6 is a versatile zoom lens for full-frame Sony E-mount cameras. Well-suited for travel photography, it's compact, lightweight and fast/quiet to focus. Despite its petite design, the lens feels well built and should also hold up against the elements, fingerprints and grime thanks to a moisture-resistant construction and fluorine coated front element.

It may not be Tamron's most optically jaw-dropping piece of glass, but it seems more than capable of producing fairly sharp and pleasing results throughout the zoom range. Simply put, it's a great lens for a casual sunny afternoon stroll.

See our Tamron 28-200mm F2.8-5.6 sample gallery

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Fujifilm has announced that its GF 30mm F3.5 R WR wide-angle lens will ship in late July or early August for $1699. The lens, which has been on the G-mount roadmap for several months, is equivalent to a 24mm lens when mounted on a GFX body.

The GF 30mm F3.5 has a total of 16 elements, including aspherical and extra-low dispersion glass. Focusing is internal and the lens has been designed to minimize focus breathing. It's lightweight and compact (relatively speaking), weighing in at 0.5kg (1.1lbs). The 'WR' in the product name indicates weather-resistance, and Fujifilm says that the lens can operate at temperatures as low is -10°C (+14°F).

View our GF 30mm F3.5 sample gallery

Press release

Fujifilm Launches FUJINON GF30mmF3.5 R WR Lightweight, High Resolution Lens

Valhalla, N.Y., June 30, 2020 – FUJIFILM North America Corporation today announced the launch of the FUJINON GF30mmF3.5 R WR (GF30mmF3.5 R WR), a wide-angle prime lens with a focal length equivalent of 24mm (in the 35mm film format) for the FUJIFILM GFX System of large format*1 digital cameras.

With its dust and weather-resistant design, the GF30mmF3.5 R WR caters to a variety of shooting styles including landscapes, architecture, as well as casual snapshots on the move. “This lens is a great compliment to our existing series of GF lenses and gives image-makers a great wide-angle option for landscapes, architecture, or wide environmental portraits,” said Victor Ha, senior director, marketing and product management with the Electronic Imaging Division of FUJIFILM North America Corporation. “We are really excited to see the images our community will make with this lens.”

Main product features:

Image quality

The lens consists of thirteen lens elements in ten groups, including two aspherical elements and two extra-low dispersion (ED) elements. The high-performance lens groups are positioned to control various aberrations, especially distortion to which wide- angle lenses are prone, to achieve edge-to-edge sharpness. The lens is able to resolve an impressive amount of detail, compatible with 100MP sensors -- “enabling the photographer to re-create the atmosphere of each scene with a sense of visual honesty and feeling,” said Ha.

Portability

This compact lens weighs approximately 18 ounces (510g) and measures 3.9 inches (99.4mm) with a maximum diameter of 3.3 inches (84mm). In addition, the slim design balances well on a GFX System camera, making it a perfect lens to carry on-the-go.

Performance

The new GF30mmF3.5 R WR lens uses an internal focusing system, offering fast and quiet autofocus (AF). Focus breathing is just 0.05%, making it a great lens for recording video. Like all of Fujifilm’s lenses in the GF family, the GF30mmF3.5 R WR incorporates Fujifilm’s optical design and production technology processes to achieve a sub-micron level precision lens surface. This allows the lens to bring out the full potential of the FUJIFILM GFX 50S and GFX 50R mirrorless digital cameras, as well as the 100MP image sensor of the FUJIFILM GFX 100.

Durability

The lens is sealed at nine locations to make it dust and weather-resistant. It can also be used in temperatures as low as 14°F (-10°C), offering photographers peace-of-mind when shooting in inclement weather or dusty environments.

The GF30mmF3.5 R WR lens will be available in late July or early August in the U.S. and Canada for a manufacturer’s suggested retail price of USD $1699.95 and CAD $2299.00. For more information, visit https://fujifilm-x.com/en- us/products/lenses/gf30mmf35-r-wr/ .

*1 Fujifilm’s large-format GFX System digital cameras include an image sensor that measures 55mm diagonally (43.8mm x 32.9mm), with an area approx. 1.7 times that of a full-frame 35mm sensor.

Fujifilm GF 30mm F3.5 R WR specifications

Principal specifications
Lens type	Prime lens
Max Format size	Medium Format (44x33mm)
Focal length	30 mm
Image stabilization	No
Lens mount	Fujifilm G
Aperture
Maximum aperture	F3.5
Minimum aperture	F32
Aperture ring	Yes
Number of diaphragm blades	9
Optics
Elements	13
Groups	10
Special elements / coatings	2 aspherical + 2 ED elements
Focus
Minimum focus	0.32 m (12.6″)
Maximum magnification	0.15×
Autofocus	Yes
Focus method	Internal
Distance scale	No
DoF scale	No
Physical
Weight	508 g (1.12 lb)
Diameter	84 mm (3.31″)
Length	99 mm (3.9″)
Materials	Magnesium alloy
Sealing	Yes
Colour	Black
Filter thread	58 mm
Hood supplied	Yes

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Fujifilm's GF 30mm F3.5 R WR is a relatively compact, weather-resistant wide-angle prime lens for the company's GFX medium-format cameras. It's roughly equivalent to a 24mm F2.8 lens in full-frame terms, and in our shooting on both 50 and 100 Megapixel camera bodies, we've found it to be an impressive performer. From the Cascade foothills to Puget Sound, click through our gallery to see how it looks for yourself.

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Fujifilm has issued firmware updates to the GFX100 and GFX 50 models, with the 100MP camera gaining the most significant improvements.

The GFX100 will gain the ability to output a Raw video stream that can be encoded in Apple's ProRes RAW format by an Atomos Ninja V recorder. This provides a much wider degree of processing latitude than the gamma-encoded, compressed files the camera saves internally.

In addition, the firmware expands the camera's USB control protocol, giving more control over the camera's settings when shooting tethered, and allowing remote control of various camera features when mounted on a drone or gimbal.

Face and eye detection AF is said to be improved, as is the performance of phase detection AF in low light. New focus bracketing options have also been added.

Finally, the GFX100 gains the Classic Neg and Eterna Bleach Bypass Film Simulations introduced since its launch.

GFX 50S and 50R users also gain Classic Neg, along with the original Eterna Film Simulation mode in an update to their cameras. This update also adds the subtle skin-smoothing feature from the GFX 100.

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Fujifilm has announced that its GF 30mm F3.5 R WR wide-angle lens will ship in late July or early August for $1699. The lens, which has been on the G-mount roadmap for several months, is equivalent to a 24mm lens when mounted on a GFX body.

The GF 30mm F3.5 has a total of 16 elements, including aspherical and extra-low dispersion glass. Focusing is internal and the lens has been designed to minimize focus breathing. It's lightweight and compact (relatively speaking), weighing in at 0.5kg (1.1lbs). The 'WR' in the product name indicates weather-resistance, and Fujifilm says that the lens can operate at temperatures as low is -10°C (+14°F).

View our GF 30mm F3.5 sample gallery

Press release

Fujifilm Launches FUJINON GF30mmF3.5 R WR Lightweight, High Resolution Lens

Valhalla, N.Y., June 30, 2020 – FUJIFILM North America Corporation today announced the launch of the FUJINON GF30mmF3.5 R WR (GF30mmF3.5 R WR), a wide-angle prime lens with a focal length equivalent of 24mm (in the 35mm film format) for the FUJIFILM GFX System of large format*1 digital cameras.

With its dust and weather-resistant design, the GF30mmF3.5 R WR caters to a variety of shooting styles including landscapes, architecture, as well as casual snapshots on the move. “This lens is a great compliment to our existing series of GF lenses and gives image-makers a great wide-angle option for landscapes, architecture, or wide environmental portraits,” said Victor Ha, senior director, marketing and product management with the Electronic Imaging Division of FUJIFILM North America Corporation. “We are really excited to see the images our community will make with this lens.”

Main product features:

Image quality

The lens consists of thirteen lens elements in ten groups, including two aspherical elements and two extra-low dispersion (ED) elements. The high-performance lens groups are positioned to control various aberrations, especially distortion to which wide- angle lenses are prone, to achieve edge-to-edge sharpness. The lens is able to resolve an impressive amount of detail, compatible with 100MP sensors -- “enabling the photographer to re-create the atmosphere of each scene with a sense of visual honesty and feeling,” said Ha.

Portability

This compact lens weighs approximately 18 ounces (510g) and measures 3.9 inches (99.4mm) with a maximum diameter of 3.3 inches (84mm). In addition, the slim design balances well on a GFX System camera, making it a perfect lens to carry on-the-go.

Performance

The new GF30mmF3.5 R WR lens uses an internal focusing system, offering fast and quiet autofocus (AF). Focus breathing is just 0.05%, making it a great lens for recording video. Like all of Fujifilm’s lenses in the GF family, the GF30mmF3.5 R WR incorporates Fujifilm’s optical design and production technology processes to achieve a sub-micron level precision lens surface. This allows the lens to bring out the full potential of the FUJIFILM GFX 50S and GFX 50R mirrorless digital cameras, as well as the 100MP image sensor of the FUJIFILM GFX 100.

Durability

The lens is sealed at nine locations to make it dust and weather-resistant. It can also be used in temperatures as low as 14°F (-10°C), offering photographers peace-of-mind when shooting in inclement weather or dusty environments.

The GF30mmF3.5 R WR lens will be available in late July or early August in the U.S. and Canada for a manufacturer’s suggested retail price of USD $1699.95 and CAD $2299.00. For more information, visit https://fujifilm-x.com/en- us/products/lenses/gf30mmf35-r-wr/ .

*1 Fujifilm’s large-format GFX System digital cameras include an image sensor that measures 55mm diagonally (43.8mm x 32.9mm), with an area approx. 1.7 times that of a full-frame 35mm sensor.

Fujifilm GF 30mm F3.5 R WR specifications

Principal specifications
Lens type	Prime lens
Max Format size	Medium Format (44x33mm)
Focal length	30 mm
Image stabilization	No
Lens mount	Fujifilm G
Aperture
Maximum aperture	F3.5
Minimum aperture	F32
Aperture ring	Yes
Number of diaphragm blades	9
Optics
Elements	13
Groups	10
Special elements / coatings	2 aspherical + 2 ED elements
Focus
Minimum focus	0.32 m (12.6″)
Maximum magnification	0.15×
Autofocus	Yes
Focus method	Internal
Distance scale	No
DoF scale	No
Physical
Weight	508 g (1.12 lb)
Diameter	84 mm (3.31″)
Length	99 mm (3.9″)
Materials	Magnesium alloy
Sealing	Yes
Colour	Black
Filter thread	58 mm
Hood supplied	Yes

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Fujifilm's GF 30mm F3.5 R WR is a relatively compact, weather-resistant wide-angle prime lens for the company's GFX medium-format cameras. It's roughly equivalent to a 24mm F2.8 lens in full-frame terms, and in our shooting on both 50 and 100 Megapixel camera bodies, we've found it to be an impressive performer. From the Cascade foothills to Puget Sound, click through our gallery to see how it looks for yourself.

from Articles: Digital Photography Review (dpreview.com) https://ift.tt/2AgBzdZ
via IFTTT

Fujifilm has issued firmware updates to the GFX100 and GFX 50 models, with the 100MP camera gaining the most significant improvements.

The GFX100 will gain the ability to output a Raw video stream that can be encoded in Apple's ProRes RAW format by an Atomos Ninja V recorder. This provides a much wider degree of processing latitude than the gamma-encoded, compressed files the camera saves internally.

In addition, the firmware expands the camera's USB control protocol, giving more control over the camera's settings when shooting tethered, and allowing remote control of various camera features when mounted on a drone or gimbal.

Face and eye detection AF is said to be improved, as is the performance of phase detection AF in low light. New focus bracketing options have also been added.

Finally, the GFX100 gains the Classic Neg and Eterna Bleach Bypass Film Simulations introduced since its launch.

GFX 50S and 50R users also gain Classic Neg, along with the original Eterna Film Simulation mode in an update to their cameras. This update also adds the subtle skin-smoothing feature from the GFX 100.

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Despite having claimed the channel name back in 2011, film photography expert Bellamy Hunt, better known as Japan Camera Hunter across the internet, only recently started posting videos to the Japan Camera Hunter YouTube channel. Much like the Japan Camera Hunter website, the Youtube channel is dedicated to all things film photography and in just the past two months, Hunt and his team have gotten out nine videos to help kickstart the channel.

As it stands, the channel currently consists of nine concise ‘Camera Geekery’ videos, which are quick summaries of cameras (and one lens) Hunt has sitting around his shop. The videos range from just under a minute to over three minutes and highlight unique features and historical backgrounds for each of the cameras. They’re quick to get through, but provide wonderful insight into just a few of the many cameras Hunt has on hand. Below are three more of the nine videos on the channel at this time:

Canonet QL17 GIII

Yashica Mat 124G

Plaubel Makina 670

In a blog post announcing the YouTube channel, Hunt notes the videos ‘are a work in progress,’ and goes on to say there are already ‘more cameras in the pipeline and [they are] are always open to (reasonable) suggestions.’ To view the rest of the videos and to subscribe, head on over to the Japan Camera Hunter YouTube channel.

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Despite having claimed the channel name back in 2011, film photography expert Bellamy Hunt, better known as Japan Camera Hunter across the internet, only recently started posting videos to the Japan Camera Hunter YouTube channel. Much like the Japan Camera Hunter website, the Youtube channel is dedicated to all things film photography and in just the past two months, Hunt and his team have gotten out nine videos to help kickstart the channel.

As it stands, the channel currently consists of nine concise ‘Camera Geekery’ videos, which are quick summaries of cameras (and one lens) Hunt has sitting around his shop. The videos range from just under a minute to over three minutes and highlight unique features and historical backgrounds for each of the cameras. They’re quick to get through, but provide wonderful insight into just a few of the many cameras Hunt has on hand. Below are three more of the nine videos on the channel at this time:

Canonet QL17 GIII

Yashica Mat 124G

Plaubel Makina 670

In a blog post announcing the YouTube channel, Hunt notes the videos ‘are a work in progress,’ and goes on to say there are already ‘more cameras in the pipeline and [they are] are always open to (reasonable) suggestions.’ To view the rest of the videos and to subscribe, head on over to the Japan Camera Hunter YouTube channel.

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Filter manufacturer H&Y has launched a series of new step-up adapter rings that have variable thread sizes to allow users to fit a single screw-in filter to multiple different sized lenses. Using a sprung iris the thread size of the Revoring can be altered to fit a range of lens sizes via a rotating ring on the adapter. The idea is a single screw-in filter can be switched between different lenses very quickly without the need for changing adapter rings.

There are four sizes of Revoring to cover lens threads of 37-49mm, 46-62mm, 67-82mm and 82-95mm. The 37-49mm ring, for example, takes a 52mm filter. Once attached to the Revoring that filter can be switched between lenses that use filter thread sizes of 37mm to 49mm, by twisting the revolving ring to adjust the size of the adapter’s thread.

Twisting the adjustable ring closes the iris to its smallest size, and releasing it allows the thread to expand to fit the lens in use. The adapter holds in place immediately, but can be screwed in for extra security. To take the adapter off the lens the ring is turned to again contract the iris so it comes free of the lens.

Each of the sizes comes as a stand-alone ring for users to attach their own filters, or a second version is available that has H&Y’s variable ND filter with a circular polariser already built-in. The variable ND ranges from ND 3-1000 covering light reductions of 1.5-10 stops.

I've had couple of the rings for a while and thought a video would explain them a little better.

H&Y says the Revorings are made from architectural building-grade 6063 aluminum giving them strength while maintaining a light weight – the 67-82mm ring weighs 64g/2.25oz - and that the metal is protected with a matte black anodised coating.
Revorings are being launched via a Kickstarter campaign that runs until August 8th.

Post-campaign RRP:

37mm – 49mm REVORING: Accommodating 52mm filters - $35
46mm – 62mm REVORING: Accommodating 67mm filters - $35
67mm – 82mm REVORING: Accommodating 82mm filters - $40

37mm – 49mm REVORING Variable Neutral Density ND3-1000 + CPL - $184.00
46mm – 62mm REVORING Variable Neutral Density ND3-1000 + CPL - $189.00
67mm – 82mm REVORING Variable Neutral Density ND3-1000 + CPL - $199.00

The 82-95mm Revoring will be a ‘stretch goal’ that will be made available should the campaign raise $500,000. Should it reach $750,000 the 82-95mm ring will be released with the variable ND and CPL option. Reduced prices during the campaign will start at $23 for the 37-49mm Revoring and $139 for the same size with the filters built-in. For more information see the H&Y website or the Revoring Kickstarter campaign page.

Press release:

H&Y Announce The REVORING: A Revolutionary Adapter with a Twist

Imaging innovation campaign now live on Kickstarter

H&Y Digital Company Limited has announced the launch of a brand new Kickstarter campaign for the innovative step ring adapter, the H&Y REVORING and REVORING with Variable Neutral Density ND3-1000 & Circular Polariser combined filter, for use with DSLR, mirrorless and video camera lenses.

The REVORING is a true first in the image-making world. Its revolutionary design overcomes the need for multiple filters and step-up rings, saving photographers and filmmakers both time and money.

REVORING: The last word in filter adapters

The REVORING arrives as a completely new type of filter adapter. With its patent-pending variable and tough retractable blade technology, it can fit any lens with filter thread sizes between 37 - 49mm, 46mm - 62mm or 67mm - 82mm, accommodating either 52mm, 67mm or 82mm screw-in filters for the sizes available at launch. This versatility negates any need for photographers, cinematographers and content creators to carry multiple step-up rings, which can make for messy kit bags and adding unnecessary extra weight.

REVORING Variable ND + Circular Polariser combination

In addition to the standard REVORING, H&Y’s Kickstarter campaign includes another brand new REVORING which combines the REVORING’s adapter technology with the brand’s market-leading Variable Neutral Density & Circular Polariser combination filter. This heady combination creates a truly unique and complete product for image-makers everywhere.

Completely eradicating the need to invest in multiple filters for each lens or multiple step rings to adapt existing filters, the REVORING Variable ND + Circular Polariser combination system will adapt to fit a wide range of lenses, improving handling and boosting workflow speed to the next level.

H&Y’s REVORING Variable ND + Circular Polariser combination will quickly become an essential tool for shooting both moving and still images, giving a wealth of dynamic range to the user’s fingertips with the added bonus of a high-quality H&Y Circular Polariser onboard.

Kenny Leung, CEO of H&Y, said: “Almost 3 years of research and development, along with field testing, have been applied to bringing the REVORING that much closer to reality. The manufacturing process ensures that the materials used match the quality that their customers come to expect from H&Y. We are confident that image-makers across the globe will fall in love with this new concept and the REVORING systems will quickly become an indispensable partner for many photographers and filmmakers.”

The REVORING’s variable neutral density offers an incredible dynamic range of ND3 to ND1000, which equates to a minimum of 1.5, through to 10 stops of light control. However, due to the vast range, the stops achieved will vary based on different focal length. Full details can be found on the H&Y website, and also in the product guide, which will be included with every REVORING.

Japanese Nitto polarising film has been applied to produce the Circular Polariser section of the filter, which offers up to a near-comprehensive 99.9% polarising efficiency.

Market Leading Quality Meets World-Class Innovation

Key to the REVORING’s unique design is in the innovative, retractable & variable diaphragm. This precision-engineered feature allows the REVORING to make 1 filter applicable to multiple lenses, and with the potential for an expansive 4 size options, filter thread sizes from 37mm through to 95mm are all covered.

The REVORING has been manufactured entirely from architectural building-grade 6063 aluminum, making it incredibly strong and lightweight. Finished in a matte black anodised coating, further protecting it from adverse weather conditions, the REVORING is truly a ‘go-anywhere’ solution that will serve for years to come.

Anti-Fingerprint & Waterproof Nano-Coating Technology has been applied to the REVORING to preserve the glass from the unpredictable factors that all photographers and filmmakers face when shooting outdoors. The coating helps with beading and any excess droplets can be easily removed with a lens cloth without the fear of eliminating any of the coatings and without leaving stubborn smears on the glass.

The German Schott B270® glass also includes Anti-Reflective coating, which virtually eliminates all flare and reflections from the front and rear surfaces. This helps visible light to pass through the glass by removing unwanted reflections, giving the user the best possible light transmission, (up to 97%) optimizing images for the sharpest possible outcome. Whether shooting at 16mm or 400mm, the glass and coatings used in the REVORING produce sharp images, even at 10 stop exposures.

The H&Y REVORING Kickstarter Campaign

A number of additional features have been confirmed ahead of the campaign launch and will be included in the final product. These include:

• A HARD stop at the MAX point shown on the filter ring, restricting the movement of the VND filter beyond the maximum 10 stops (ND1000).
• An additional guide, fitted to the VND frame filter, meaning you can control the VND and CPL positions more easily.
• New laser markings will be introduced to the outer edge of the VND ring. These new markings will be calculated and applied based on the maximum focal distance before any crossfade appears, helping image makers set up their shot more efficiently. There will be a live chart on the H&Y website offering guidance with a variety of lenses and sensors.

Campaign Pledge Levels

• 37mm – 49mm REVORING: Accommodating 52mm filters
• 46mm – 62mm REVORING: Accommodating 67mm filters
• 67mm – 82mm REVORING: Accommodating 82mm filters

• 37mm – 49mm REVORING Variable Neutral Density ND3-1000 + CPL
• 46mm – 62mm REVORING Variable Neutral Density ND3-1000 + CPL
• 67mm – 82mm REVORING Variable Neutral Density ND3-1000 + CPL

PLEASE NOTE: A further size of 82mm – 95mm for REVORING and Variable Neutral Density + CPL combination will unlock as a stretch goal as the campaign progresses and reaches a specific level of backing.

Pricing and availability

The H&Y REVORING Kickstarter campaign will begin on June 29th 2020 at 2pm GMT and 9am EST, 9pm HK time and will run for 40 days until August 8th 2020.

• Standard REVORING will retail between USD $35 – USD $45
• REVORING Variable Neutral Density + Circular Polariser combination will retail between USD $184 - USD $239.

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Disclaimer: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators, but as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

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Kenji Tanaka, VP and Senior General Manager of Sony's Business Unit 1, Digital Imaging Group. Pictured at the 2019 CP+ show in Yokohama, Japan.

With the photo industry still mostly hunkered down, and offices temporarily closed all over the world, 'business as usual' is still a distant dream. But we're not in stasis - cameras and lenses are still being released, and plans are still being put in place for future product development. Recently we spoke to Kenji Tanaka of Sony, on video chat (with a little help from his ZV1) about the impact of COVID-19 on his business, the growing market for video and – yes – the successor to the a7S II.

The following interview has been edited lightly for clarity and flow.

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What impact has COVID-19 had on your operations worldwide?

It has definitely had an impact on production, and on procurement of supplies. But we’re working with all of our suppliers to minimize this. We have two manufacturing bases though – China and Thailand, which helps, and most of the supply and logistics issues have now been resolved. Operations at our factories have resumed.

What do you think the effect of the pandemic will be on the photo industry as a whole?

I think there will be very little long-term impact on production and logistics, but demand [for cameras] has been decreasing. The entire world is affected by COVID-19. However there are a lot of positive signs. For example in China, sales at June 18 shopping gala were higher than last year. We experienced strong demand for our premium lines, like the Alpha 7 Mark III and Alpha 7R Mark IV. So China is getting better, but in other areas the situation is different, obviously. Demand in the market is starting to recover in most regions though, and I’m not worried about demand [for our products] in the long-term.

Where do you see Sony’s biggest opportunities in today’s market?

Video is a big opportunity, and full-frame. In China especially, the full-frame mirrorless market is growing. We’re also going to continue to expand our lens lineup to meet the needs of professionals around the world. Those are our biggest opportunities, I think. Full-frame mirrorless and video. Demand for video is now growing in every region of the world.

The Sony ZV-1 (left) is one of a new generation of cameras intended to appeal to vloggers and video content creators, alongside the likes of the Canon PowerShot G7 X (right) and the new Panasonic Lumix G100.

You released the ZV-1 in the middle of the COVID-19 crisis - how important is the vlogging and live-streaming market to Sony?

The content creator market is expanding rapidly, and the ZV1 was purpose-built to meet the needs of video creators at all skill levels. With the impact of COVID-19, a lot of people want to record their experiences with video. Demand for this kind of product is increasing, and with the ZV-1 we had an opportunity to meet this need. A lot of people will also enjoy the ZV-1 as a webcam when connecting it to a PC via USB. We will deliver a new Desktop application in July to enable this.

I can confirm that a successor to the Alpha 7S II will be coming, later this summer

Will the Alpha 7S Mark II be replaced, or has the ‘S’ line been superseded by the a7 III and a7R IV?

We’ve received many requests, especially from professional video content creators, and I can confirm that a successor to the Alpha 7S II will be coming, later this summer. Right now we’re focused on the launch of the new camera, and it will be a complete redesign of the whole system, including the image sensor. Everything is new. We hope it will meet and exceed the expectations and requests of our customers. I’m very confident that our new model will meet their demands.

The ‘S’ originally stood for ‘sensitivity’ but now I think it should stand for ‘supreme’ in terms of image quality, and expression. It comes from having really big pixels. I think that many professionals and high-end users will enjoy the new camera.

What were the major requests from a7S II users?

Mainly things like 4K/60p, 10-bit 4:2:2… really what you’d expect.

We’re seeing Raw video being added to more and more consumer cameras - do you think there’s a need for it?

We’re aware that there is a certain amount of demand for Raw video. As you know, our customers include a lot of professionals, so we’re working hard to be able to deliver Raw data capture to these people.

Mr. Tanaka confirms that the long wait for an a7S II successor is almost over - just don't call it a Mark III (yet).

What can Sony offer professionals right now that your competitors can’t?

Technology and innovation. These are our strengths, and that’s what we want to deliver. We have strong in-house technologies. We have very advanced technology for both stills and movies. I am proud of the speed, the performance and the richness of the images [from our products] in various conditions. And also portability of the system.

We’re continuing to evolve, to bring the performance of our products to a new level. We’re really not developing products in an attempt to compete with other manufacturers. We want to satisfy consumers, and surprise them - and create a ‘wow!’ reaction.

Can we expect to see Stacked CMOS sensor technology make its way into more Sony cameras in future?

Of course, it’s a unique, cutting-edge technology, and we want to make maximum use of these kinds of technologies.

How will your autofocus technologies evolve in future?

Increased detection speed and accuracy are what’s being demanded by our users, including professionals. And with demand for video booming, autofocus in movie shooting is very important. Right now we’re dedicated to developing autofocus technology further and further.

How will AI influence future products?

Right now we’re further developing Eye-AF, and we’ve added other detection technologies, like Animal Eye-detection. Object recognition using AI is very, very important for the future.

What do you think will be the next major technological leap, in the camera industry?

We’re very invested in AI technology, as I mentioned, but photography and videography need lenses, and the autofocus actuator in lenses is very important. For video, for example, if the actuator doesn’t work, doesn’t move quickly enough, that’s a problem, and if it makes noise, that affects the quality of the footage. So this is something we’re also investing in a lot, as we’re planning for the future.

In ten, twenty, fifty years I expect that computational photography will be doing a lot of things that traditional lenses do now

With computational photography technologies becoming more advanced, do you think that lenses of the future will look like the lenses of today?

I’m very positive about computational photography technologies, but glass has a lot of advantages. In ten, twenty, fifty years I expect that computational photography will be doing a lot of things that traditional lenses do now. But in the near future - five years, say - glass will still be superior.

In some devices, like smartphones or cameras designed to be easy to use, computational photography could be very useful. But if you want to create a masterpiece, or commercial work, real glass is better. And glass can evolve, a lot. For example with our lenses, some of them are very small but the quality is high. There’s a lot of technology inside our lenses. We’ll continue to innovate with our lens technologies.

Do you think in the future that smartphones will start to work more like cameras, or cameras will start to work more like smartphones?

Nobody knows that! But I think it’s good to have options, and choices.

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Editors' Note: Barnaby Britton

It's always nice to speak to an optimist, especially these days. With predictions of doom and gloom from almost all corners, Mr. Tanaka strikes a rare note of positivity. The situation is improving, sales are recovering and demand looks solid in the medium term. For Sony, at least.

The wider long-term impact of the global pandemic remains to be seen, but despite the challenging environment, Mr. Tanaka is confident that Sony has what it takes to thrive as a camera and lens manufacturer. The reasons for his confidence are simple: Sony has a lot of very advanced technology, and has shown a proven willingness to innovate with it.

The biggest news to come out of this interview is confirmation (following some heavy hints) that after a long wait, an Alpha 7S Mark II successor is coming – and coming quite soon. Mr. Tanaka didn't give away many details (it remains to be seen even if it will be called a 'Mark III') but reading between the lines, we're excited.

Everything from Mr. Tanaka's description of features like 4K/60p, and 10-bit 4:2:2 recording as merely "what you'd expect" to his mention of wanting to create a "wow!" reaction suggests that Sony intends to pull out all of the stops. Whether or not the camera will offer Raw video capture is uncertain, but given Mr. Tanaka's remark that Sony is "working hard to be able to deliver Raw data capture to [professionals]" I wouldn't bet against it.

Assuming that the a7S Mark II's successor will represent the company's best efforts, I'm sure that a lot of video pros will consider that it was worth the wait.

According to Mr. Tanaka, Sony sees video as a crucial opportunity for growth in the future, alongside the development of artificial intelligence and computational imaging technologies. Assuming (as seems reasonable) that the a7S Mark II's successor will represent the company's best efforts in all three areas, I'm sure that a lot of video pros will consider that it was worth the wait. Meanwhile, with demand for video products increasing globally, products like the new ZV1 are aimed at entry-level videographers and content creators who just want a small, simple and effective tool for personal expression. Or for Zoom calls.

Other exciting hints included the possibility of further optical development – both in terms of traditional lenses and computational approaches. Interesting times ahead, then – certainly worthy of some cautious optimism, I think!

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Embargo 2 pm BST

Filter manufacturer H&Y has launched a series of new step-up adapter rings that have variable thread sizes to allow users to fit a single screw-in filter to multiple different sized lenses. Using a sprung iris the thread size of the Revoring can be altered to fit a range of lens sizes via a rotating ring on the adapter. The idea is a single screw-in filter can be switched between different lenses very quickly without the need for changing adapter rings.

There are four sizes of Revoring to cover lens threads of 37-49mm, 46-62mm, 67-82mm and 82-95mm. The 37-49mm ring, for example, takes a 52mm filter. Once attached to the Revoring that filter can be switched between lenses that use filter thread sizes of 37mm to 49mm, by twisting the revolving ring to adjust the size of the adapter’s thread.

Twisting the adjustable ring closes the iris to its smallest size, and releasing it allows the thread to expand to fit the lens in use. The adapter holds in place immediately, but can be screwed in for extra security. To take the adapter off the lens the ring is turned to again contract the iris so it comes free of the lens.

Each of the sizes comes as a stand-alone ring for users to attach their own filters, or a second version is available that has H&Y’s variable ND filter with a circular polariser already built-in. The variable ND ranges from ND 3-1000 covering light reductions of 1.5-10 stops.

I've had couple of the rings for a while so thought a video would explain them a little better.

H&Y says the Revorings are made from architectural building-grade 6063 aluminum giving them strength while maintaining a light weight – the 67-82mm ring weighs 64g/2.25oz - and that the metal is protected with a matte black anodised coating.
Revorings are being launched via a Kickstarter campaign that runs until August 8th.

Post-campaign RRP:

37mm – 49mm REVORING: Accommodating 52mm filters - $35
46mm – 62mm REVORING: Accommodating 67mm filters - $35
67mm – 82mm REVORING: Accommodating 82mm filters - $40

37mm – 49mm REVORING Variable Neutral Density ND3-1000 + CPL - $184.00
46mm – 62mm REVORING Variable Neutral Density ND3-1000 + CPL - $189.00
67mm – 82mm REVORING Variable Neutral Density ND3-1000 + CPL - $199.00

The 82-95mm Revoring will be a ‘stretch goal’ that will be made available should the campaign raise $500,000. Should it reach $750,000 the 82-95mm ring will be released with the variable ND and CPL option. Reduced prices during the campaign will start at $23 for the 37-49mm Revoring and $139 for the same size with the filters built-in. For more information see the H&Y website or the Revoring Kickstarter campaign page.

Press release:

{pressrelease}

H&Y Announce The REVORING: A Revolutionary Adapter with a Twist

Imaging innovation campaign now live on Kickstarter

H&Y Digital Company Limited has announced the launch of a brand new Kickstarter campaign for the innovative step ring adapter, the H&Y REVORING and REVORING with Variable Neutral Density ND3-1000 & Circular Polariser combined filter, for use with DSLR, mirrorless and video camera lenses.

The REVORING is a true first in the image-making world. Its revolutionary design overcomes the need for multiple filters and step-up rings, saving photographers and filmmakers both time and money.

REVORING: The last word in filter adapters

The REVORING arrives as a completely new type of filter adapter. With its patent-pending variable and tough retractable blade technology, it can fit any lens with filter thread sizes between 37 - 49mm, 46mm - 62mm or 67mm - 82mm, accommodating either 52mm, 67mm or 82mm screw-in filters for the sizes available at launch. This versatility negates any need for photographers, cinematographers and content creators to carry multiple step-up rings, which can make for messy kit bags and adding unnecessary extra weight.

REVORING Variable ND + Circular Polariser combination

In addition to the standard REVORING, H&Y’s Kickstarter campaign includes another brand new REVORING which combines the REVORING’s adapter technology with the brand’s market-leading Variable Neutral Density & Circular Polariser combination filter. This heady combination creates a truly unique and complete product for image-makers everywhere.

Completely eradicating the need to invest in multiple filters for each lens or multiple step rings to adapt existing filters, the REVORING Variable ND + Circular Polariser combination system will adapt to fit a wide range of lenses, improving handling and boosting workflow speed to the next level.

H&Y’s REVORING Variable ND + Circular Polariser combination will quickly become an essential tool for shooting both moving and still images, giving a wealth of dynamic range to the user’s fingertips with the added bonus of a high-quality H&Y Circular Polariser onboard.

Kenny Leung, CEO of H&Y, said: “Almost 3 years of research and development, along with field testing, have been applied to bringing the REVORING that much closer to reality. The manufacturing process ensures that the materials used match the quality that their customers come to expect from H&Y. We are confident that image-makers across the globe will fall in love with this new concept and the REVORING systems will quickly become an indispensable partner for many photographers and filmmakers.”

The REVORING’s variable neutral density offers an incredible dynamic range of ND3 to ND1000, which equates to a minimum of 1.5, through to 10 stops of light control. However, due to the vast range, the stops achieved will vary based on different focal length. Full details can be found on the H&Y website, and also in the product guide, which will be included with every REVORING.

Japanese Nitto polarising film has been applied to produce the Circular Polariser section of the filter, which offers up to a near-comprehensive 99.9% polarising efficiency.

Market Leading Quality Meets World-Class Innovation

Key to the REVORING’s unique design is in the innovative, retractable & variable diaphragm. This precision-engineered feature allows the REVORING to make 1 filter applicable to multiple lenses, and with the potential for an expansive 4 size options, filter thread sizes from 37mm through to 95mm are all covered.

The REVORING has been manufactured entirely from architectural building-grade 6063 aluminum, making it incredibly strong and lightweight. Finished in a matte black anodised coating, further protecting it from adverse weather conditions, the REVORING is truly a ‘go-anywhere’ solution that will serve for years to come.

Anti-Fingerprint & Waterproof Nano-Coating Technology has been applied to the REVORING to preserve the glass from the unpredictable factors that all photographers and filmmakers face when shooting outdoors. The coating helps with beading and any excess droplets can be easily removed with a lens cloth without the fear of eliminating any of the coatings and without leaving stubborn smears on the glass.

The German Schott B270® glass also includes Anti-Reflective coating, which virtually eliminates all flare and reflections from the front and rear surfaces. This helps visible light to pass through the glass by removing unwanted reflections, giving the user the best possible light transmission, (up to 97%) optimizing images for the sharpest possible outcome. Whether shooting at 16mm or 400mm, the glass and coatings used in the REVORING produce sharp images, even at 10 stop exposures.

The H&Y REVORING Kickstarter Campaign

A number of additional features have been confirmed ahead of the campaign launch and will be included in the final product. These include:

• A HARD stop at the MAX point shown on the filter ring, restricting the movement of the VND filter beyond the maximum 10 stops (ND1000).
• An additional guide, fitted to the VND frame filter, meaning you can control the VND and CPL positions more easily.
• New laser markings will be introduced to the outer edge of the VND ring. These new markings will be calculated and applied based on the maximum focal distance before any crossfade appears, helping image makers set up their shot more efficiently. There will be a live chart on the H&Y website offering guidance with a variety of lenses and sensors.

Campaign Pledge Levels

• 37mm – 49mm REVORING: Accommodating 52mm filters
• 46mm – 62mm REVORING: Accommodating 67mm filters
• 67mm – 82mm REVORING: Accommodating 82mm filters

• 37mm – 49mm REVORING Variable Neutral Density ND3-1000 + CPL
• 46mm – 62mm REVORING Variable Neutral Density ND3-1000 + CPL
• 67mm – 82mm REVORING Variable Neutral Density ND3-1000 + CPL

PLEASE NOTE: A further size of 82mm – 95mm for REVORING and Variable Neutral Density + CPL combination will unlock as a stretch goal as the campaign progresses and reaches a specific level of backing.

Pricing and availability

The H&Y REVORING Kickstarter campaign will begin on June 29th 2020 at 2pm GMT and 9am EST, 9pm HK time and will run for 40 days until August 8th 2020.

• Standard REVORING will retail between USD $35 – USD $45
• REVORING Variable Neutral Density + Circular Polariser combination will retail between USD $184 - USD $239.

{/pressrelease}

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Disclaimer: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators, but as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

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