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The Winter Olympic Games in Beijing are just around the corner, with the opening ceremonies slated for February 4. The 24th Winter Games will feature athletes from nearly 100 nations competing across 109 events. The British Broadcasting Corporation (BBC) has released an amazing advertisement to build up hype for the games.

At first, the video may look computer-generated. However, it is much more and features a lot of real props and practical effects. The advertisement features 3D printed props created by 3M Buckley Innovation Centre and miniature model work by ScaleModelStudios.

Have you seen the BBC's advert for the 2022 Winter Olympics? Did you know the 3D printed snow scenes are created by our very own technical team at the @3MBIC for the animation created by @model_scale and Blink Ink? #Beijing2022

Check out the full video 👇 Credit: BBC Creative pic.twitter.com/RJHqGUu58Y

— 3M Buckley Innovation Centre (@3MBIC) January 27, 2022

James Cross, creative director at BBC, shared a behind-the-scenes look at the creation of the Winter Olympics promo video. The video shows the highly-detailed models, and some of the lighting and camera riggings used to capture the photos. The final promo video combines great craftsmanship, ingenuity and impressive technology.

And here's how we made it. pic.twitter.com/k6anwajCzD

— James Cross (@JamesPLCross) January 25, 2022

Twitter user Paul Raffaelli asked Cross, 'How come you didn't just do it all in 3D software?' to which Cross replied, 'Good is the enemy of great, etc.' It takes a lot of time and effort to create anything using stop motion methodology, let alone a stop motion video with as much detail and finesse, but I'd say it was well worth it.

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Click to enlarge.

PQINA, a Dutch agency focused on designing and developing ‘highly polished web components,’ has introduced Edit.Photo, a free browser-based photo editor that offers a fast and effective editor without any cookies, pop-ups, accounts, adds and tracking.

Edit.Photo is built on pintura, a Javascript Image Editor SDK also developed by PQINA. The web app works on both desktop and mobile browsers and is incredibly fast and intuitive. It offers all of the basic editing tools you might need to process a photo, including a crop/rotate tool, filters and a robust array of fine-tuning features, including brightness, contrast, saturation, exposure, color temperature, clarity, vignette and more. As of now, Edit.Photo doesn't support Raw formats, but any JPG or PNG image should work without any problem.

You can now edit your photos at https://t.co/dFxQeshZiQ 🔗

🍪 no cookies to accept
🤹‍♂️ no popups to close
👤 no account to create
🎯 no ads to ignore
🕵️‍♂️ no spying on you

✨ 100% free

Paste, browse, or drop your photo and start editing.

— Rik Schennink (@rikschennink) January 17, 2022

There are also additional options for annotating the image, adding frames to an image, redacting information from an image and even resizing an image. And all of it is done right in your browser, with a simple export option for saving to your computer or mobile device. There’s even a full-screen option that turns Edit.Photo into an even more app-like experience, which is especially helpful on smartphones, tablets and Chromebook devices.

While Edit.Photo might not be as capable as Capture One or Lightroom, it’s fast, intuitive and entirely free, which is more than most editing programs can say. Head on over to Edit.Photo to try it out. You can keep up with updates by following PQINA and its founder, Rik Schennink, on Twitter.

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