Polaroid has announced the Polaroid Now+ , a new i-Type instant camera that offers a unique feature set via Bluetooth connectivity. ...

Polaroid's new Now+ instant camera uses your smartphone to unlock specialized capture modes

Polaroid has announced the Polaroid Now+, a new i-Type instant camera that offers a unique feature set via Bluetooth connectivity.

The Polaroid Now+ looks similar to nearly all of its One Step-style predecessors. But inside, it packs a slew of new shooting modes that are controlled with Polaroid’s free mobile application (Android, iOS). Specifically, the Now+ features special modes: Aperture Priority, Double Exposure, Light Painting, Manual Mode and Tripod Mode.

Aperture Priority mode lets users manually control the aperture, from F11 to F32. This isn’t going to give you the usual full-frame bokeh look you might be used to getting with your DSLR or mirrorless camera, but it’s better than being fully stopped down to F32. Double Exposure mode isn’t allows users to capture multiple exposures on a single shot to create unique, overlaid images.

Light Painting mode might sound interesting, but it’s effectively just a bulb mode that lets you draw or paint with light by keeping the shutter open for an extended period of time. The new Tripod Mode is similar to Light Painting, but gives you the ability to capture photographs with exposures as long as 60 minutes. Manual Mode, as its name suggests, gives you complete control over effectively every parameter the camera offers so you can combine any of the aforementioned details to create whatever shots you want in-camera.

Below is a gallery of sample images captured with the Now+ and provided by Polaroid:

In addition to new internal features, the Now+ also comes with a lens filter kit that includes five filters for mounting to the front of the camera: starburst, red vignette, orange, blue, and yellow. The filters come in a zipped pouch for keeping safe while traveling.

The Polaroid Now+ is available now in black and white colorways, as well as a Blue Gray version that’s exclusive to Polaroid’s online shop. All versions retail for $149.99/€149.99/£139.99.



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